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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryEmail & LifecycleSender Policy Framework (SPF)

Email & Lifecycle

Sender Policy Framework (SPF)

A DNS record listing which mail servers may send email for a domain, helping receivers detect spoofing.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Sender Policy Framework (SPF) is a DNS record listing which mail servers may send email for a domain, helping receivers detect spoofing. Receiving servers check whether a message came from an authorized source. SPF works alongside DKIM and DMARC, and is required by major mailbox providers for reliable delivery of bulk email.