Glossary/AI Search & Emerging/Sponsored Follow-Up Questions
AI Search & Emerging
Sponsored Follow-Up Questions
Perplexity's 2024 ad format that placed brand-sponsored suggested questions beside AI answers; the program was wound down by early 2026.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Sponsored follow-up questions were Perplexity's 2024 ad format that placed brand-sponsored suggested questions beside its AI answers. When clicked, the question produced an answer generated by Perplexity rather than written by the advertiser. The program was wound down by early 2026, but it was an early test of advertising in answer engines.