Sponsored Display

Amazon's self-serve display ad product that targets shoppers by audiences or products, on and off Amazon, using shopping signals.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Sponsored Display is Amazon's self-serve display advertising product. It targets shoppers by audience or by specific products and categories, using Amazon shopping signals, and can serve ads both on and off Amazon. Advertisers use it to retarget product page viewers, reach relevant new audiences, and defend or conquest competitor product pages.