Sponsorship Billboard

A brief sponsor identification, such as "brought to you by," placed at the start or end of a TV, radio or podcast segment.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A sponsorship billboard is a brief sponsor identification, such as a short "brought to you by" mention, placed at the start or end of a TV, radio, or podcast segment. It associates a brand with specific programming, typically includes the sponsor's name and a short tagline, and is usually sold as part of a sponsorship package.