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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryCTV, Video & AudioSSAI Spoofing

CTV, Video & Audio

SSAI Spoofing

A CTV fraud scheme where servers fake server-side ad insertion requests to impersonate real streaming devices and steal video ad spend.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

SSAI spoofing is a connected TV fraud scheme in which servers fake server-side ad insertion requests to impersonate real streaming devices and viewers. Because legitimate SSAI traffic routes many ad requests through servers, fraudsters exploit this pattern to generate fabricated impressions, stealing video ad spend from advertisers and publishers.