Glossary/Retail Media & Commerce/Subscription Pause
Retail Media & Commerce
Subscription Pause
An option letting subscribers temporarily stop deliveries or billing instead of cancelling, used to reduce voluntary churn.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A subscription pause is an option that lets subscribers temporarily stop deliveries or billing instead of cancelling outright. The subscription resumes automatically after a chosen period. Offering a pause is a common tactic to reduce voluntary churn, since customers who need a break are kept rather than lost to cancellation.