Glossary/CTV, Video & Audio/Subscription Video on Demand (SVOD)
CTV, Video & Audio
Subscription Video on Demand (SVOD)
A streaming model where viewers pay a recurring subscription fee for access to an on-demand content library, traditionally ad-free.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Subscription video on demand (SVOD) is a streaming model in which viewers pay a recurring subscription fee for access to an on-demand content library. Services were traditionally ad-free, but many now also offer lower-priced ad-supported tiers, blending subscription revenue with advertising and opening new premium inventory to advertisers.