Glossary/Brand & Performance Marketing/Target CPA (tCPA)
Brand & Performance Marketing
Target CPA (tCPA)
An automated bid strategy that sets bids to get as many conversions as possible at or near a chosen cost per acquisition.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Target CPA (tCPA) is an automated bid strategy that sets bids to get as many conversions as possible at or near a chosen cost per acquisition. The platform's algorithm adjusts each bid in real time using signals such as device, location and audience. It works best with reliable conversion tracking and enough historical conversion volume.