Target Rating Point (TRP)

A rating point measured against a specific target audience, such as adults 25–54, rather than all households or viewers.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A target rating point (TRP) is a rating point measured against a specific target audience, such as adults aged 25 to 54, rather than all households or viewers. One TRP equals one percent of that audience reached. Media planners sum TRPs across a schedule to gauge how much exposure a campaign delivers to the people it targets.