AI in Marketing

Text-to-Image

Generative AI that creates images from a written prompt, using tools like Midjourney, DALL-E, Firefly, or Imagen.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Text-to-image is generative AI that creates images from a written prompt. Tools such as Midjourney, DALL-E, Adobe Firefly, and Google Imagen interpret descriptions of subject, style, and composition to produce new visuals. Marketers use it for concepts, mood boards, and campaign assets, while managing brand consistency and usage rights.