Glossary/AI in Marketing/Diffusion Model
AI in Marketing
Diffusion Model
The type of generative AI behind most image and video generators, which builds visuals by gradually refining random noise.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A diffusion model is the type of generative AI behind most modern image and video generators. It learns to create visuals by gradually refining random noise into a coherent image, guided by a text prompt or other input. Marketers use diffusion-based tools for concept art, product imagery and ad creative variations.