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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentTopic Cluster

SEO & Content

Topic Cluster

A group of related articles interlinked around a central pillar page to signal depth on a subject.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A topic cluster is a group of related articles interlinked around a central pillar page to signal depth on a subject. Each cluster article covers a specific subtopic and links back to the pillar, which links out to each. The structure helps users explore a subject and helps search engines recognize topical authority.