Glossary/SEO & Content/Topic Cluster
SEO & Content
Topic Cluster
A group of related articles interlinked around a central pillar page to signal depth on a subject.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A topic cluster is a group of related articles interlinked around a central pillar page to signal depth on a subject. Each cluster article covers a specific subtopic and links back to the pillar, which links out to each. The structure helps users explore a subject and helps search engines recognize topical authority.