Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryMobile & App MarketingTop Charts (Category Ranking)

Mobile & App Marketing

Top Charts (Category Ranking)

App store rankings of the most downloaded or highest-grossing apps overall and by category, which drive organic visibility.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Top charts are app store rankings of the most downloaded or highest-grossing apps, shown overall and by category. Placement in these charts drives organic visibility because many users browse them to discover apps. Rankings reflect recent install or revenue velocity, so launch bursts and paid campaigns can temporarily lift chart position.