Glossary/B2B & Growth/Total Contract Value (TCV)
B2B & Growth
Total Contract Value (TCV)
The full value of a customer contract over its entire term, including recurring and one-time fees.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Total contract value (TCV) is the full value of a customer contract over its entire term, including recurring and one-time fees. A three-year subscription plus an implementation fee, for example, counts all three years and the fee. TCV differs from annual contract value, which normalizes revenue to a single year for comparison.