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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingTraining Crawler vs. Retrieval Crawler

AI Search & Emerging

Training Crawler vs. Retrieval Crawler

The split between bots that collect content to train models and bots that fetch content to answer and cite queries in real time.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Training crawler versus retrieval crawler describes the split between bots that collect web content to train AI models and bots that fetch content to answer and cite queries in real time. Publishers often treat them differently, blocking training crawlers while allowing retrieval crawlers that can send visibility, citations, and referral traffic.