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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingAI Crawler

AI Search & Emerging

AI Crawler

An automated bot, such as GPTBot, ClaudeBot, or PerplexityBot, that fetches web pages to train AI models or answer users' questions in real time.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An AI crawler is an automated bot that fetches web pages either to train AI models or to retrieve content for answering users in real time. Examples include GPTBot, ClaudeBot and PerplexityBot. Site owners can allow or block specific crawlers through robots.txt, balancing content protection against visibility in AI assistants and AI search answers.