Glossary/SEO & Content/UGC Link Attribute
SEO & Content
UGC Link Attribute
The rel="ugc" tag used for links inside user-generated content such as comments and forum posts.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The UGC link attribute is the rel="ugc" tag used for links inside user-generated content such as comments and forum posts. It tells search engines the site did not editorially vouch for the link. Applying it helps protect a site from spammy links added by users while signaling the link's origin to search engines.