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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentUGC Link Attribute

SEO & Content

UGC Link Attribute

The rel="ugc" tag used for links inside user-generated content such as comments and forum posts.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The UGC link attribute is the rel="ugc" tag used for links inside user-generated content such as comments and forum posts. It tells search engines the site did not editorially vouch for the link. Applying it helps protect a site from spammy links added by users while signaling the link's origin to search engines.