Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingVerifiable Intent

AI Search & Emerging

Verifiable Intent

A signed, checkable record of what a person authorized an AI agent to buy, such as spending limits and allowed merchants.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Verifiable intent is a signed, checkable record of what a person authorized an AI agent to buy, including conditions such as spending limits and allowed merchants. Merchants, payment networks, and issuers can confirm a purchase matches the user's instructions. It supports trust, dispute resolution, and fraud prevention in agent-driven commerce.