Virtual Try-On

AI shopping feature, notably in Google Search, that shows apparel on the shopper's own uploaded photo to aid purchase decisions.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Virtual try-on is an AI shopping feature that shows apparel or accessories on a shopper's own image to help them judge fit and appearance before buying. In Google Search, shoppers can upload a photo of themselves to see how clothing would look. It aims to increase purchase confidence and reduce returns.