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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingVisa Intelligent Commerce

AI Search & Emerging

Visa Intelligent Commerce

Visa's program giving AI agents agent-specific payment tokens and controls so they can buy on a cardholder's behalf within set limits.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Visa Intelligent Commerce is Visa's program that gives AI agents agent-specific payment tokens and controls so they can buy on a cardholder's behalf. Cardholders set limits and conditions, and transactions stay within them. The program aims to make agent-initiated purchases secure, authorized, and recognizable to merchants and issuers.