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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryPrivacy & IdentityWashington My Health My Data Act

Privacy & Identity

Washington My Health My Data Act

A Washington State law, effective 2024, requiring consent to collect or share consumer health data broadly defined, with a private right of action.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The Washington My Health My Data Act is a Washington State law, effective in 2024, that requires consent to collect or share consumer health data, which it defines broadly to include inferences from purchases or location. It applies beyond traditional healthcare providers and includes a private right of action allowing individuals to sue.