US State Privacy Laws

The growing patchwork of comprehensive consumer privacy laws in states such as California, Virginia, Colorado, Connecticut and Texas, absent a federal US privacy law.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

US state privacy laws are the growing patchwork of comprehensive consumer privacy statutes in states such as California, Virginia, Colorado, Connecticut and Texas, enacted in the absence of a federal US privacy law. They grant rights such as access, deletion and opting out of targeted advertising, with differing definitions and obligations.