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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

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AI Search & Emerging

Web Guide

A Google Search Labs experiment that uses a custom Gemini model and query fan-out to group web results into AI-organized themes.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Web Guide is a Google Search Labs experiment that uses a custom Gemini model and query fan-out to group web results into AI-organized themes. Instead of a single ranked list, users see links arranged by subtopic. As an experiment, its availability and design may change over time.