Search Engine Results Page (SERP)

The page a search engine returns for a query, including organic results, ads, snippets and other features.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A search engine results page (SERP) is the page a search engine returns for a query, including organic results, ads, snippets and other features. Its layout varies by query and may include local packs, images, videos or AI-generated answers. Understanding what appears on a SERP helps marketers judge competition and choose the right content format.