Website Visitor Identification

Revealing which companies, or sometimes which people, visit a website, often via reverse IP lookup, to prioritize sales outreach.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Website visitor identification is the process of revealing which companies, or sometimes which people, visit a website, often through reverse IP lookup, to prioritize sales outreach. It turns anonymous traffic into account-level signals for B2B teams. Accuracy varies, and identifying individuals raises privacy and consent considerations under laws such as GDPR.