Ad Context Protocol (AdCP)

An open standard launched in October 2025, built on MCP, that gives AI agents a common language to discover, plan, buy, and report on media.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Ad Context Protocol (AdCP) is an open standard, launched in October 2025 and built on the Model Context Protocol (MCP), that gives AI agents a common language for advertising. It lets buyer and seller agents discover inventory, plan, buy, and report on media across platforms. AdCP aims to reduce custom integrations in agent-driven media buying.