Agentic Advertising Management Protocols (AAMP)

IAB Tech Lab's umbrella of standards and open-source tools, named in 2026, for AI agents to plan, negotiate, and buy advertising.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Agentic Advertising Management Protocols (AAMP) is IAB Tech Lab's umbrella of standards and open-source tools, named in 2026, for AI agents to plan, negotiate, and buy advertising. It brings together specifications that define how buyer and seller agents communicate and exchange information, aiming to keep automated media buying interoperable and transparent.