Glossary/CTV, Video & Audio/Ad-ID
CTV, Video & Audio
Ad-ID
The US industry-standard unique code assigned to each ad asset so it can be tracked consistently across TV, streaming and digital.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Ad-ID is the US industry-standard system for assigning a unique code to each advertising asset so it can be identified and tracked consistently across TV, streaming, radio, and digital. A single identifier attached to a creative helps advertisers, agencies, and media companies reduce trafficking errors, verify airings, and connect measurement data across platforms.