Glossary/CTV, Video & Audio/Ad-Supported Tier
CTV, Video & Audio
Ad-Supported Tier
A cheaper subscription plan on a streaming service that includes ads, such as Netflix Standard with Ads or Disney+ Basic.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An ad-supported tier is a lower-priced subscription plan on a streaming service that includes advertising, such as Netflix Standard with Ads or Disney+ Basic. It lets services attract price-sensitive viewers while earning revenue from both subscriptions and ads, and it opens premium streaming inventory to advertisers that was previously ad-free.