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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryCTV, Video & AudioAd-Supported Tier

CTV, Video & Audio

Ad-Supported Tier

A cheaper subscription plan on a streaming service that includes ads, such as Netflix Standard with Ads or Disney+ Basic.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An ad-supported tier is a lower-priced subscription plan on a streaming service that includes advertising, such as Netflix Standard with Ads or Disney+ Basic. It lets services attract price-sensitive viewers while earning revenue from both subscriptions and ads, and it opens premium streaming inventory to advertisers that was previously ad-free.