Glossary/CTV, Video & Audio/Mezzanine File
CTV, Video & Audio
Mezzanine File
A high-quality master video file supplied with a VAST ad so streaming platforms can transcode it into formats suitable for server-side ad insertion.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A mezzanine file is a high-quality master video file supplied with a VAST ad so streaming platforms can transcode it into the formats and bitrates they need, particularly for server-side ad insertion. Providing a mezzanine file helps ensure ads match content quality and reduces failed impressions caused by incompatible creative files.