Ad Trafficking

Setting up campaigns in an ad server, including uploading creatives, configuring line items, targeting, and tags, so ads deliver correctly.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Ad trafficking is the process of setting up a campaign in an ad server so ads deliver correctly. It includes uploading creatives, creating and configuring line items, applying targeting, setting flight dates and priorities, and implementing tags. Accurate trafficking prevents delivery errors, broken tracking, and discrepancies between buyer and seller reports.