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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingChatGPT Agent (Agent Mode)

AI Search & Emerging

ChatGPT Agent (Agent Mode)

ChatGPT capability, succeeding Operator, that uses its own virtual computer to browse, fill forms, and complete multi-step tasks on a user's behalf.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

ChatGPT Agent, also called agent mode, is a ChatGPT capability that uses its own virtual computer to browse websites, fill in forms, and complete multi-step tasks on a user's behalf. It succeeded OpenAI's earlier Operator tool. For businesses, it means AI agents may visit and transact on their sites directly.