Glossary/AI in Marketing/AI-Generated Content
AI in Marketing
AI-Generated Content
Marketing copy, imagery, or video produced wholly or partly by AI.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
AI-generated content is marketing copy, imagery, audio or video produced wholly or partly by artificial intelligence tools. It helps teams create and adapt assets faster and at greater scale. Quality, accuracy, brand consistency, copyright and disclosure remain concerns, so human review is typically needed before AI-generated material is published or used in ads.