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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingAI-Generated Content

AI in Marketing

AI-Generated Content

Marketing copy, imagery, or video produced wholly or partly by AI.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

AI-generated content is marketing copy, imagery, audio or video produced wholly or partly by artificial intelligence tools. It helps teams create and adapt assets faster and at greater scale. Quality, accuracy, brand consistency, copyright and disclosure remain concerns, so human review is typically needed before AI-generated material is published or used in ads.