Glossary/Strategy & Frameworks/AIDA Model
Strategy & Frameworks
AIDA Model
Elias St. Elmo Lewis's 1898 sales model describing how buyers move through Attention, Interest, Desire and Action.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The AIDA model is a framework describing the stages a buyer moves through: Attention, Interest, Desire, and Action. It is attributed to advertising pioneer Elias St. Elmo Lewis in 1898. Marketers still use AIDA to structure ads, landing pages, and sales funnels so each message moves prospects toward a purchase.