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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingAI Content Detection

AI in Marketing

AI Content Detection

Tools that estimate whether text, images, or video were created by AI; useful but often unreliable, especially for edited text.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

AI content detection is the use of tools that estimate whether text, images or video were created by artificial intelligence. These tools can be useful signals, but they are often unreliable, particularly for edited or mixed text, and can produce false positives, so results should not be treated as conclusive proof.