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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingAI Voice Cloning

AI in Marketing

AI Voice Cloning

Using AI to replicate a specific person's voice from samples, for voiceovers, localization, or personalized audio, ideally with consent.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

AI voice cloning is using artificial intelligence to replicate a specific person's voice from audio samples. Marketers use it for voiceovers, localization and personalized audio. Because it can be misused for impersonation, responsible use requires the speaker's consent, clear rights agreements and, where appropriate, disclosure.