Glossary/AI in Marketing/AI Avatar
AI in Marketing
AI Avatar
A realistic AI-generated or AI-animated human presenter used in videos and ads to deliver scripts without filming a real person.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An AI avatar is a realistic digital human presenter, generated or animated by artificial intelligence, that delivers a script on video without filming a real person. Marketers use avatars for explainer videos, training content, ads and localization into many languages. Responsible use requires consent from any person whose likeness is cloned, plus clear disclosure.