Amazon Attribution

Amazon tool that measures how non-Amazon media, such as search, social, and email, drives traffic and sales on Amazon.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Amazon Attribution is an Amazon tool that measures how non-Amazon media, such as search, social, display, and email, drives traffic and sales on Amazon. Advertisers add tracking tags to off-Amazon campaigns and see metrics such as detail page views, add-to-carts, and purchases, helping them evaluate external marketing for Amazon sales.