Glossary/Retail Media & Commerce/Amazon Brand Registry
Retail Media & Commerce
Amazon Brand Registry
Amazon program that verifies brand owners, giving them listing control, IP protection, and access to tools like Sponsored Brands and A+ Content.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Amazon Brand Registry is an Amazon program that verifies brand owners and gives them greater control over their product listings. Enrolled brands gain intellectual property protection tools and access to features such as Sponsored Brands, A+ Content, and Brand Stores. Enrollment generally requires a registered or pending trademark.