Amazon Ads Agent

Amazon's agentic AI assistant, announced at unBoxed 2025, that recommends audiences and budgets, adjusts campaigns, and writes AMC queries from plain-language goals.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Amazon Ads Agent is Amazon's agentic AI assistant for advertisers, announced at its unBoxed 2025 event. Advertisers describe goals in plain language, and the agent recommends audiences and budgets, adjusts campaigns and writes Amazon Marketing Cloud queries, reducing the manual work involved in planning and analysis.