Glossary/Retail Media & Commerce/Sponsored Brands
Retail Media & Commerce
Sponsored Brands
Amazon search ads featuring a brand's logo, custom headline, and multiple products or a video, usually shown at the top of results.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Sponsored Brands are Amazon search ads that feature a brand's logo, a custom headline, and multiple products or a video. They usually appear at the top of search results and can link to a product page or a brand Store. Advertisers use them to build brand awareness and drive consideration across a product range.