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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryRetail Media & CommerceSponsored Brands

Retail Media & Commerce

Sponsored Brands

Amazon search ads featuring a brand's logo, custom headline, and multiple products or a video, usually shown at the top of results.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Sponsored Brands are Amazon search ads that feature a brand's logo, a custom headline, and multiple products or a video. They usually appear at the top of search results and can link to a product page or a brand Store. Advertisers use them to build brand awareness and drive consideration across a product range.