App Open Ad

An ad format shown when users open an app or return to it from the background, often on a loading screen.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An app open ad is an ad format shown when users open an app or bring it back from the background. It often appears on a loading or splash screen and can be closed by the user. Developers use it to monetize natural entry moments without interrupting gameplay or content later in the session.