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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryB2B & GrowthB2B Software Review Sites

B2B & Growth

B2B Software Review Sites

Platforms like G2, Capterra, and TrustRadius where business users review software, heavily used by buyers and as a source of intent data.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

B2B software review sites are platforms such as G2, Capterra, and TrustRadius where business users rate and review software products. Buyers rely on them to compare vendors and validate shortlists. Vendors use them to collect social proof, earn category rankings, and access buyer intent data showing which companies are researching their category or competitors.