Broadcaster Video on Demand (BVOD)

On-demand streaming services run by traditional TV broadcasters, such as ITVX or 9Now, typically ad-supported.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Broadcaster video on demand (BVOD) refers to on-demand streaming services operated by traditional television broadcasters, such as ITVX in the UK or 9Now in Australia. These services offer broadcasters' programming online, are typically ad-supported, and give advertisers access to professionally produced, brand-safe content with digital-style targeting and measurement.