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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryCTV, Video & AudioAdvertising Video on Demand (AVOD)

CTV, Video & Audio

Advertising Video on Demand (AVOD)

A streaming model where viewers watch on-demand content for free or a reduced price in exchange for seeing ads.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Advertising video on demand (AVOD) is a streaming model in which viewers watch on-demand content for free, or at a reduced subscription price, in exchange for seeing ads. Services like Tubi and ad-supported tiers of Netflix and Disney+ use it. AVOD expands streaming audiences and gives advertisers access to premium, TV-like inventory on connected TV.