Glossary/CTV, Video & Audio/Advertising Video on Demand (AVOD)
CTV, Video & Audio
Advertising Video on Demand (AVOD)
A streaming model where viewers watch on-demand content for free or a reduced price in exchange for seeing ads.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Advertising video on demand (AVOD) is a streaming model in which viewers watch on-demand content for free, or at a reduced subscription price, in exchange for seeing ads. Services like Tubi and ad-supported tiers of Netflix and Disney+ use it. AVOD expands streaming audiences and gives advertisers access to premium, TV-like inventory on connected TV.