Glossary/Retail Media & Commerce/Buy Online, Pick Up In Store (BOPIS)
Retail Media & Commerce
Buy Online, Pick Up In Store (BOPIS)
A fulfillment option where shoppers order online and collect in store or curbside, also called click and collect.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Buy online, pick up in store (BOPIS) is a fulfillment option where shoppers order online and collect their purchase in store or curbside. It is also called click and collect. BOPIS lets customers avoid shipping costs and waiting, while retailers lower delivery expenses and gain chances for additional in-store purchases.