Glossary/Agency & Industry/Cannes Lions
Agency & Industry
Cannes Lions
The Cannes Lions International Festival of Creativity, held each June in France, the industry's most prestigious creative awards and conference.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Cannes Lions, formally the Cannes Lions International Festival of Creativity, is an annual awards festival and conference held each June in Cannes, France. It is widely regarded as the advertising industry's most prestigious creative awards. Agencies, brands, platforms, and media companies attend to compete for Lions, network, and announce deals.