Glossary/Agency & Industry/The One Show
Agency & Industry
The One Show
Annual advertising and design awards run by The One Club for Creativity in New York, awarding Gold, Silver, and Bronze Pencils.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The One Show is an annual advertising and design awards program run by The One Club for Creativity in New York, awarding Gold, Silver and Bronze Pencils. It recognizes creative excellence across advertising, design, interactive and other disciplines, and is one of the most respected creative competitions in the industry.