Agency & Industry

Effie Awards

Awards honoring marketing effectiveness, judged on proven results against objectives rather than creativity alone.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The Effie Awards are marketing industry awards that honor effectiveness, recognizing campaigns that achieved proven results against their stated objectives. Founded in 1968, the program now runs competitions in many countries. Entries are judged on strategy, idea, execution and measurable business results, distinguishing Effies from awards that focus mainly on creativity.