Glossary/AI in Marketing/Chain-of-Thought
AI in Marketing
Chain-of-Thought
Prompting or training an AI model to reason through intermediate steps before giving a final answer, improving accuracy on complex problems.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Chain-of-thought is prompting or training an AI model to reason through intermediate steps before giving a final answer. Breaking problems into steps tends to improve accuracy on complex tasks such as calculations, analysis and planning, and it can make the model's reasoning easier for people to inspect.