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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingChain-of-Thought

AI in Marketing

Chain-of-Thought

Prompting or training an AI model to reason through intermediate steps before giving a final answer, improving accuracy on complex problems.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Chain-of-thought is prompting or training an AI model to reason through intermediate steps before giving a final answer. Breaking problems into steps tends to improve accuracy on complex tasks such as calculations, analysis and planning, and it can make the model's reasoning easier for people to inspect.